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One day after FOX News released their latest findings inferring that “Americans” do not want Barack Obama’s healthcare plan, FOX News figureheads, Bill O’Reilly and Chris Wallace, jumped on the air to do some usual fact-twisting, spin-laden analysis, asking why the White House might be snubbing their network in its latest press junket to promote the president’s proposals …

According to O’Reilly, FOX News is the only network today that really matters, thanks mostly to a mysterious migration of so-called “independent” voters recently to Fox’s viewership. In the interview, O’Reilly and Wallace do their best to pretend that the network’s coverage is fair, yet Wallace appears surprisingly unrestrained while making statements like the Obama administration is the “biggest bunch of crybabies” that he ever saw, or blatantly circumventing fact by stating that the number of participants in the recent 9/12 tea-party protests in Washington DC added up to a “million, or hundred thousand, thousands, or tens of thousands.”

Almost in the same breath, O’Reilly attempts to drive home the point that the so-called “power shift” in the media is now with FOX News and talk radio, all because so-called “independents who make the calls” are, apparently, in bed with a news organisation that consistently distorts factual data, intentionally manipulates its audience, and injects subjective opinion into every story that it reports. Of course, what O’Reilly neglected to point out is that the Republican party is in shambles, desperately seeking to separate itself from the party’s pathetic reputation garnished within the last ten or so years, and undergoing an elusive transformation that gives way to a new, so-called “independent” mindset.

By redefining themselves as Independents, disoriented Republican dissidents see an opportunity to save face after enduring eight solid years of embarrassing let-downs under a leader who originally gave them great hope and inspiration. In reality, these so-called “independents” continue to think very much like old school Republicans, which means that they still need to rely heavily on their beloved news network to act as an official microphone for their new and developing political branch. Fortunately for them, specific, strategically placed personalities at FOX are available to serve as official spokespeople for the new, smoke and mirrors faction, despite the reality of their audiences being little more than recycled Republican viewers.

Traditionally, professional journalists steered clear of announcing party affiliation in a more objectively driven industry, holding to an unwritten rule that a journalist might project bias into coverage by revealing their personal views concerning specific policy issues. This is precisely why Bill O’Reilly makes it a point to highlight Chris Wallace’s past credentials, siting 11 years with ABC News, and subsequently mentioning Wallace’s biological father, 60 Minutes staple, Mike Wallace, all to link the FOX News Sunday host’s connections and experience to his assumed ability to host a “fair and balanced” television news show in 2009. Of course, the game is not what it used to be, and broadcast news has come a long way since the days of Mike Wallace and the halfway-objective journalist. Today, personal opinion-driven talking heads rule the 24-hour news circuit and, of course, FOX played a tremendous role in creating that environment.

One of the most prominent and popular characters to embrace so-called “independent” voters at FOX News is Glenn Beck, who took up full time residence there after moving his freakish road show to the network following a two-year stint with CNN. Launching one of the most strange and all-together scary live broadcasts in American television news history, Beck regularly uses the medium as an outlet to spew outlandish conspiracy theories that target the Obama administration and their so-called socialist agenda. He often touts his audience as one that represents all political persuasions, encouraging them to set aside petty political differences, and calling them to arms in a fight to take back a corrupt government. Of course, behind the scenes, Beck is well aware of the fact that his core following primarily consists of bitter, paranoid, and virile Republicans and Republican outcasts frustrated with corruption and bureaucracy, which actually came to a head at the hight of the previous administration. Of course, there is also another sliver of his audience who likely represent nomadic passerby’s, popping in and out on occasion, hoping to witness that predictable moment of self-sacrifice when Beck finally goes off the deep end.

Meanwhile, those who isolate themselves as independents on their voter registration cards are moving away from traditional broadcast news outlets, along with progressives, and taking residence online instead, mostly out of frustration for a devolving medium in television. Unfortunately, the people left behind are those who demonstrate a stubborn unwillingness to embrace new technologies, and subsequently have little choice but to follow FOX’s coverage as competing network ratings fall and content suffers as a consequence. Their pockets ere empty, and they see a government spending unprecedented amounts of money in a sweeping quest to restore the country’s economy. They turn to so-called independent voices like Glenn Beck, Bill O’Reilly, or Chris Wallace, and what they hear in those voices, no matter how fantastical or irresponsibly manipulative, stirs emotions into patriotic action and renewed political vibrancy.