The Erratic Experience of Following Fox News Polls
Friday
Sep 18, 2009
Spending a good portion of my day tracking an erroneous article about a new Fox News poll is not my idea of a good time, but sometimes a person has to bite the bullet and endure a little self-induced torture, simply to get the necessary results that they’re so desperately seeking. Yesterday, I found myself halted half-way through a daily ritual of scanning the latest headlines on Google News after coming across a new poll indicating, “Americans Prefer Current System to Obama’s Health Care Plan.” This should be interesting, I thought, and rashly clicked the link.
As expected, the site brought me deep into the heart of FoxNews.com’s political section and their so-called “fair and balanced” coverage of today’s news. I read the article, by Dana Blanton, which concludes that a poll released by FOX News on Thursday, September 17, found that, “Most Americans see no upside for their family in the health care reforms being considered in Washington and don’t believe President Obama when he says his plan won’t add “one dime” to the federal deficit.” Given the detailed wording of these and other claims, I decided to let the raw data speak for itself.
Of course, the raw data was not available, and neither was the full poll results. In fact, clicking these links on the page got the following disparaging result:
Okay, maybe Safari simply had a brain freeze, so I clicked the ‘back’ button and tried the links again. Still nothing, and at this point, the blood started boiling inside my head. Isn’t it irresponsible for a major news network to publish fact-based claims based on polling data that is not available to the reader? This point of contention was enough to propel me into registering at the news conglomerate’s website for the first time and expressing my reservations concerning the report:
by webcommoner[Sep 17, 2009 5:01:02 PM]
Surprise, surprise … links to view the “full poll results” and “raw data” explaining who, exactly, was polled are dead. Page Cannot Be Found How convenient, and how incredibly irresponsible. 5:00 PM EST
I checked back regularly throughout the day to monitor changes, even reinstating my search on Google News several times, but to no avail. Each time that I returned to the site, the raw data and poll results links remained broken, and more and more commenters saw it fit to note this obvious indiscretion. In fact, one of the last comments on the thread posted by edrivcol2112 at 3:47 AM on September 18, still demonstrated Fox’s indifference to these complaints, despite its grammatic fault:
“Fix the link showing the poll numbers are admit this is a fabrication, Fox News.”
The following morning, a subsequent Google News search yielded even more FOX News Poll stories, all based on the same raw data that was inconveniently absent the day before. Of course, this time, the “Americans Prefer Current System to Obama’s Health Care Plan” story linked to a new and separate page, finally making the poll data available to readers, but apparently ditching the comments that previously accompanied the story. Buried somewhere within the depths of FOX News obscurity, I thought, is a page with accompanying comments that question the story’s validity based on data missing from their website, and only a handful of people know.
Having a quick look at the results, which are now available, I scanned through the raw data and found information that is likely typical of a “fair and balanced” FOX News poll, including nothing that indicates whether or not their sample is random or where the telephone numbers that they used to perform the poll actually came from. Then, of course, there is a significantly high percentage of Independents interviewed, which seemed strange given the size of that party’s constituency, and a proportionately skewed ratio of blacks to whites questioned, which is concerning given the fact that the poll addresses issues of race. Finally, it seems convenient, at the very least, that blacks and whites appear to be the only ethnic groups available when the poll was conducted, which reflects data dating back to January, 2009.
A scan of the questions asked indicate a gross manipulation of verbiage, likely used to evoke emotion and provoke specific answers, like when interviewers ask, “how much attention do you feel Congress pays to what regular Americans think when it decides what to do.” Shouldn’t pollers excuse themselves from injecting subjective classifications concerning who is and who is not a “regular” American? Or, how about when FOX asks its subjects if, “you are more likely to: Vote for the Democrat to help Barack Obama pass his policies and programs,” in the next congressional election. Project much? The question that takes the cake, though, is the one that asks, “what do you think the president should be spending more time on right now – fixing the economy or reforming heath care,” as if he is unable to do both at the same time or, better yet, that both are not linked. I could go on, but you get the point.
Then, of course, there is that explosive cherry bomb that most pollers always seem to neglect when it comes to reporting coverage based on poll results, which is the fact that those questioned are only among “likely voters.” FOX then deems it appropriate to relabel these individuals, “Americans,” in their reporting and headlines, rather than call them what they really represent, a small cross-section of a much larger population. So, does FOX’s label for this group inherently imply that unlikely voters are un-American? Of course, scrutiny of the numbers themselves likely requires an infinite amount of patience, time, and due diligence that I am unwilling to yield at this point, and my guess is that FOX News viewers share the same sentiment, if they even care at all to check under the hood and see what’s driving the engine. Undoubtedly, Fox’s, “We report, you decide,” cabal not only depends on that notion, but lives and dies by it.
